AI agents for real estate
The deals your brokerage loses are the ones nobody answered.
I build AI agents for real estate brokerages and property managers in Dubai and Abu Dhabi. They answer every enquiry in seconds, qualify and log each lead, and chase the follow-ups your agents never get to, all on the WhatsApp number your team already uses.
The problem is not lead volume
Most brokerages I speak to are already paying for leads. Portal subscriptions, paid campaigns, a listing budget. The leads arrive. What happens to them after they arrive is where the money goes.
A portal enquiry lands at half past eleven at night. The agent sees it at nine the next morning, by which time the buyer has spoken to three other agencies and booked a viewing with whoever replied first. That is not a marketing problem and hiring another agent does not fix it.
Where it goes
Three places a brokerage leaks deals.
Portal leads arriving overnight
Enquiries do not respect office hours, and in this market they rarely arrive during them. Evenings, Fridays, Saturdays, the whole of a long weekend. Whoever replies first usually gets the viewing, and every hour of silence is a buyer working down their list.
Walk-ins and calls nobody logs
An agent takes a call in the car, has a good conversation, and means to write it down later. Later does not happen. The lead exists only in that agent's head until they leave the company, and then it does not exist at all. Ask most brokerage owners how many enquiries came in last month and you get an estimate, not a number.
Follow-ups that never happen
A buyer viewed two units in March and said they were thinking about it. A landlord's tenancy renews in six weeks. An offer went quiet. Every one of those is a deal that needs one message on the right day, and every one of them is somebody's fifth priority on a busy Thursday.
All three have the same shape: a task that repeats, follows a pattern, and has money attached. That is what an agent is good at and what a busy person reliably is not.
What each package handles
Start where the leak is.
Starter answers everything
The agent picks up every enquiry within seconds of it arriving, at any hour. It asks the questions your team would ask, buy or rent, budget, area, timing, writes the answers to your sheet, and routes the lead to the right person. Your agents add walk-ins with a single message, so the ones that lived in somebody's head now live in the pipeline.
Growth runs the pipeline
On top of that, it chases. Unanswered leads, viewings that need confirming, clients who have gone quiet, offers waiting on a reply, tenancies coming up for renewal. Agents update a deal by sending a message rather than opening a spreadsheet. You get a morning summary and a weekly pipeline snapshot as a branded PDF, and paperwork gets prepared from the deal details rather than retyped.
Premium takes the back office
Viewings go straight into your agents' calendars. Listing brochures get built from the photos and details. You get a monthly report and twenty minutes on a call to go through it, and support answers inside two hours.
The full feature list and what each one costs is on the packages and prices page. The figures there are starting prices rather than fixed totals, and you get the exact number in writing before you commit to anything.
Beyond the packages
The packages are the entry point.
Three fixed packages exist because most brokerages want the same first few things and would rather see a price than book a call to find out. They are not the whole offer. Built to order, in roughly the order brokerages ask for it:
- Voice agents that answer the landline, qualify the caller, and hand over to a person when the conversation needs one.
- Portal and CRM integration, so leads and updates move between the systems you already pay for instead of being copied by hand.
- Owner and investor reporting, the monthly pack a property manager assembles by hand, assembled instead from the data as it stands that morning.
- Document and contract automation, generating the paperwork a deal produces from details already captured.
If what you need is not on that list, describe it on the audit call and I will tell you honestly whether it is worth building. Sometimes the answer is that it is not.
How a build runs, in order
Audit
Thirty free minutes. How leads reach you, what happens in the first hour, and what your agents never get round to.
Roadmap
Written. What to build first, why that one, and the exact price. Yours to keep whether or not anything gets built.
Build
Configured around your areas, your qualifying questions and your handover rules. Nothing sends to a real lead yet.
Watched, then tuned
It runs on your own number while you read what it says. Once you are happy with it, it takes the real traffic.
The build is patient on purpose
Nothing goes to a real buyer until you have read what the agent says and changed anything that does not sound like your brokerage. An agent that writes like a call centre gets treated like one, and the hour you spend on the wording decides how the whole thing lands.
What usually stretches a timeline is not the build. It is waiting on access to a portal or a CRM somebody else controls, which is why access is the first thing I ask for.
Questions brokerage owners ask
What does an AI agent actually do for a real estate agency?
It answers every enquiry within seconds on WhatsApp, asks the qualifying questions your agents would ask, logs the lead, and routes it to the right person. On the larger packages it also chases follow-ups, updates deals by message, and prepares paperwork. Anything it should not handle goes to a human.
How much does it cost?
Starter is AED 2,000 to build and AED 500 a month. Growth is AED 5,000 and AED 1,000 a month. Premium is AED 12,000 and AED 2,000 a month. Custom work is quoted in the audit. Those are starting figures, not fixed totals: a ten agent brokerage feeding off three portals is a bigger build than a two agent office, and you get the exact number in writing before you commit.
Will it replace my agents?
No. It removes tasks, not people. The work it takes over is mostly work that currently does not happen at all, because nobody has the hours. Your agents spend more time with the buyer in front of them and less on a list they were never going to finish.
Does it work with our CRM and the portals?
That is settled in the audit rather than assumed. Depending on what your systems allow, the agent either connects directly, runs from a regular export with your team entering the result, or sits alongside and never touches them. If a system cannot be worked with cleanly, you are told before anything is committed.
Will buyers know they are talking to an AI?
They should, and it says so. It identifies itself as an assistant for your brokerage, offers to get a person, and hands over the moment the conversation needs one. Pretending otherwise fails the first time somebody asks a question it cannot answer.
Can it handle Arabic?
Yes, where you need it. The agent can detect the language of an incoming message and answer in kind. Arabic output is reviewed by a person before it goes live rather than trusted blind, and if your enquiries are English only the extra complexity is left out.
How long until it is running?
Two to three weeks from agreement for a first build, as a working estimate, with the audit and roadmap inside the first week. The delay is almost never the build itself. It is waiting on access to a portal or CRM somebody else controls.
What happens if it says something wrong?
You can stop it yourself, immediately, without calling me. It runs on your own number while you read what it says before it ever takes real traffic, anything it should not handle is routed to a person by design, and I keep reading a sample of what goes out after it is live.
Where to go next
Thirty minutes.
No pitch. A plan
you keep.
A person reads every request. Usually answered the same day.