What is your inactive patient list worth?

Every assumption, written down

A calculator that hides its workings is a sales tool. Here is all of it.

1. Overdue patients equals total patients on file multiplied by the overdue share you entered.
2. The ceiling equals overdue patients multiplied by the average visit value. It assumes every overdue patient returns, which will not happen. It is shown so you can dismiss it.
3. Already recovered today equals overdue patients multiplied by your current recall booking rate, multiplied by the average visit value.
4. Currently unclaimed is the ceiling minus what you already recover. These are the overdue patients nothing is currently reaching.
5. The three recovery figures apply 5, 10 and 20 per cent to those unclaimed patients, at the same average visit value.

The three rates are illustrative, and that is not a disclaimer

They are not predictions, they are not benchmarks, and they are not drawn from published research, because no published figure exists that would apply to your list. They are a deliberately wide spread, shown so you can ask a more useful question than what will I get? The useful question is: if only the lowest of these happened, would this still have been worth doing?

Real results vary with how overdue your list is, how much of it is reachable at all, whether the patients have heard from you recently, and how well the messages are written. A practice with a clean, recently worked list should expect less than one that has contacted nobody in three years.

What the arithmetic deliberately ignores

• Dead records. Wrong numbers, patients who have left the country, duplicates. In the UAE this is not a rounding error, and the true reachable list is smaller than the one in your system.
• Cost. Nothing here is net of what a reactivation build or the messaging costs. Compare the low band against a real quote before deciding anything.
• Timing. Recovered patients arrive over weeks, not at once, and a practice can only see so many in a day.
• It happens once. Reactivation releases value that built up over years. It is not a repeatable annual figure, and modelling it as one is the most common way these numbers get abused.

Nothing you type leaves this page

The calculation runs entirely in your browser. There is no form submission, no analytics on this site at all, and nothing is stored or transmitted. Close the tab and the numbers are gone. The full detail of what this website does and does not collect is in the privacy notice.